Hollywood seems to be able to pour a limitless amount of money into a movie in order to make it a blockbuster. However regardless of the amount of money spent on making a film until the movie actually hits the box office and brings in huge receipts in ticket sales it is a gamble. Of course, there are a very few directors who seem to have a magic touch and seem to always do well and there are a few actors that Hollywood seems to be able to bank on, however, even the best directors and actors have failing movies.

With what seems like millions of movies that have been made it may seem like by now Hollywood would have the secret formula and know exactly how to make a hit movie. But the only thing in life that is a constant is that things change and public opinion changes constantly. There have been big-budget films that seem to have everything that is necessary for huge success and it still bombs completely at the box office.

An excellent example of this phenomenon happened in the not to distant past. In 2005, the film “Sahara” was released with an all-star cast, great special effects and more. The film actually did quite well at the box office where it opened to $18 million on the first weekend. The movie generated $122 million in gross-box office receipts, which is not too bad. But this movie was extremely expensive to make. It ended up losing a ton of money because it had expenses of $281.2 million throughout the production yet it only brought in revenues of $202.9 million. “Sahara” was one of the biggest financial failures in Hollywood history.

Looking at the contrast, in 1999, “The Blair Witch Project” actually had the highest ratio of box office sales compared to production costs in American filmmaking history until 2009 when “Paranormal Activity” exceeded it. There are varying reports on the production cost of “The Blair Witch Project” but the highest estimate was at $100,000. This movie grossed over $248 million at the box office worldwide.

One key element but by no means a guarantee for box office success is creating a buzz with media coverage. This can create a frenzy of anticipation that can contribute greatly to a great opening weekend. But opening weekend receipts never tell the whole story and in order to be a huge box-office success a movie must continue to be popular.

Even though Hollywood has brought us so many movies and one might consider that they would have figured out how exactly to make a blockbuster hit, a large part of the excitement for producers and moviegoers alike is the fact that there are no guarantees. “Sure thing” movie plots and “can’t miss” actors don’t really exist.

There will always be those shocking box office surprises, either the unexpected blockbuster hit or the failure that no one could predict. And that is part of the magic and attraction of movies and Hollywood; you never know just what might be the huge box-office success.

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